Copywriter at Allstate

Posted on: 08/17/2021

Location: Chicago, IL (ON-SITE)

Crunchbase | Original Source


### Job description At Allstate, Art Directors and Copywriters are conceptual thinkers who are also passionate practitioners of the crafts of copy, design, and art direction. From idea conception, through final execution, you will apply business knowledge, data, and consumer insights to solutions that deliver results. You will be responsible for successfully supporting multiple aspects of an ad campaign or communication program, across all media: from print to film, digital, social, activations, etc. Art Directors and Copywriters stay current and savvy to trends in advertising and design, as well as culture in general, to deliver solutions that are on brand, and culturally relevant. Art Directors and Copywriters at Allstate are fierce champions of the brand, leveraging their craft to help to shape the future of one of America’s most trusted and recognized brands. Key Responsibilities • Responsible for delivering copywriting work that is aligned to strategy and brand at consistently high levels • Delivers conceptual work while bringing strategy to life in fresh and unexpected ways, and is ready and able to go beyond the brief • Build business knowledge and partnerships; makes it their business to know the business and the category • Develops clear, concise, insight driven ideas to bring forward to the business • Build and maintain relationships; has a respectful and partnering relationship with all teams within the group account, strategy, project management, design, studio production, photography, retouching, digital, social, etc. • Partnership with Account Management, Strategy and Insights, and Project management Education and Experience • Bachelor’s Degree or equivalent experience; May also have advanced degree • 3-5 years ad agency experience