Junior Designer at Backroads

Posted on: 09/29/2021

Location: Berkeley, CA (ON-SITE)

Crunchbase | Original Source

Tags: indesign photoshop

### Job description This is a full-time, year-round position based in our home office in Berkeley, CA PURPOSE OF JOB: The Junior Designer will contribute to the overall design process through concept, design development, and delivery of compelling visuals that primarily support our direct mail program, email, social media, and website. Help with the design and production of a range of marketing materials for our premier active travel brand. Leverage stunning imagery and stories steeped in incredible locations – all ready to be brought to life across various touch points from print to web, apparel and more! You will work collaboratively within Marketing, our Trip Design team and company Founder. If you want a position where you craft amazing creations - this is the place. MAJOR DUTIES AND RESPONSIBILITIES: Collaborate with Design & Production Teams and other key stakeholders throughout Backroads to deliver brand enhancing, innovative and effective marketing communications. Share concepts cross-functionally and incorporate stakeholder input while maintaining brand guidelines and marketing creative point of view Contribute to the maintenance and expansion of our in-house photo library Understand emerging trends in design and how they can be leveraged to elevate our brand and differentiate us from competitors Maintain absolute accuracy and attention to detail throughout the creative and production process Leverage strategy, analytics and brand insights to influence designs Spearhead email design from concept to completion, working with the copy writer to deliver compelling campaigns Partner with the Social Media Manager to enhance the aesthetic of Backroads social media presence across multiple platforms while adhering to brand styles and guidelines Work with the Travel Agency team to prepare materials for various trade shows, including brochures, postcards, booths, and miscellaneous swag KNOWLEDGE AND ABILITIES: Minimum 3 years’ experience in the following areas: Graphic design Adobe creative suite, especially InDesign and Photoshop Photo editing with an emphasis on color improvement Publication development and design Preferred experience: A graphic design portfolio with a focus on print Product design Passion for design and innovation Previous experience with product packaging in an in-house company/brand setting A keen eye for photography, typography, color and composition skills required Excellent vector art creation and manipulation Excellent written and communication skills Ability to work independently and take initiative Strong design and project management skills with the ability to multi-task and deliver against strict deadlines Must be a great team player who is wired to collaborate Competitive salary plus excellent benefits including comprehensive medical, dental and vision insurance, 401(k), flex plan, generous time-off and travel benefits, and more. To apply, please send a cover letter explaining why you think you’d be a great fit for Backroads and this position along with your resume and salary requirements to staffing@backroads.com with “Junior Designer ” in the subject line of your email. Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.