Senior Marketing Manager (m/f/x) – Display // McMakler GmbH at McMakler

Posted on: 09/07/2021

Location: Berlin, Germany (ON-SITE)

full time

Original Source


McMakler is a full-service real estate company, active in Germany, Austria and France. We are the fastest growing hybrid broker with the highest brand awareness in Germany. At McMakler, we break down outdated structures and combine tradition with innovation to establish the real estate market in the age of digitalization and enhance it sustainably in terms of quality and efficiency. Through our one-stop shop real estate broker service, we combine state-of-the-art technologies with the individual service of the classic broker. Our 400 employees headquartered in the heart of Berlin work hand in hand with 400 own real estate agents at over 20 locations who bring in a vast amount of local expertise. Become part of the McMakler Family and be part of the success story as we revolutionize the real estate market and realize our ideas. In this role you will support the increase of our leads by implementing and scaling our Paid Social and Display marketing strategy, strategically building new campaigns and ensuring that we meet our KPI targets. **Aufgaben** * You will bring our Display Marketing Team to the next level by strategically building a holistic strategy across paid social, native and display across the customer journey based on the different funnel stages. * You will nurture a junior in the team to build the display channel. As a manager you will ensure you have a development path in place for the team and manage it actively. * You will independently manage day-to-day budgets and choose the perfect mix of relevant channels, such as Google Display, Facebook, Native Advertising and YouTube with a focus on efficiency, regional impact and incrementality. * You will be responsible for tracking and reporting on the performance results of your new and ongoing campaigns and ensure that our KPI targets are met. You will report back on channel incrementality and the result against the campaign objectives within the customer journey. * You give recommendations for the next action steps to proactively optimize the performance of your campaigns and drive their scaling, whilst ensuring efficiency of the channel. * To maximize our business you execute A/B testings, look around for new potential partners and are always up-to-date on new market trends to explore growth potentials * You will collaborate with our Creative and Brand teams & freelancers to ensure that all ads and contents are matching our brand and aligned to the campaign's objective. **Qualifikation** * Extensive expertise in the conception, implementation and optimization of online marketing campaigns. Bring lots of creativity and enthusiasm to test new ideas. * Profound know-how in the use of relevant display channels, especially Google Ads Display, Facebook and Native Networks. * Strong analytical skills and interest in data-driven and results-oriented work as well as technical understanding of data-driven advertising and tracking systems. * You speak English fluently. German is a strong Plus. * You are characterized by initiative and implementation strength * You bring a high standard of quality and reliability, teamwork skills and a self-reliant entrepreneurial approach. **Benefits** * Flat hierarchies, you will report directly to the Vice President of Performance Marketing and help to build up your Display Team * You will become part of a highly motivated and international team and work together with teams throughout the organization * You gain the unique opportunity to experience and shape the setup of one of the fastest growing companies in Germany * You enjoy a great team culture built around integrity, transparency, collaboration and - last but not least - fun * You get the opportunity to have your retirement plan supported by McMakler * You have the opportunity to work from the office or from home as you choose * All the technical equipment you need, feel good gimmicks such as a discount on your gym membership, fruit, snacks, smoothies and ginger shots throughout the day