Growth Lead at Better Financial Corporation

Posted on: 04/22/2022

Location: (REMOTE)

full time

Original Source

Tags: ios

**What you’ll do at Better Financial:** * Create and execute a growth strategy for our brands * Manage paid advertising campaigns through Facebook, Tiktok & App store * Explore organic opportunities with social, content and whatever else you think will move the needle * Run email campaigns at scale * Write and A/B test email templates to identify and leverage successful copy * Ideate, implement, and AB test landing page changes * Work with the product team to improve conversion rates across the funnel * Be accountable for weekly and quarterly revenue goals for conversion KPIs **We’d love to hear from you if you have:** * At least two years of experience in performance marketing, having grown mobile apps from thousands to hundreds of thousands of customers * A track record for delivering rapid results using Facebook, Google Ads and other paid channels * An in-depth understanding of the challenges of ad attribution post-iOS 14 and familiarity with platforms like AppFlyer or Adjust - as well as supplementary tools like Google Analytics * A data-focused approach to decision making * Relish working in an impact-focused, early-stage company within a small and diverse team * Flexibility and adaptability