US Marketing Lead at Encord

Posted on: 06/14/2022

Location: (ON-SITE)

full time

Original Source

Tags: hyper

**About Us** Encord is building a comprehensive training data solution for computer vision AI applications. Our mission is to enable companies to unlock the power of AI while retaining 100% control of their data. In 2021 we raised $17m from top investors including CRV, Y Combinator Continuity, the Harvard Management Company, top industry executives, and other leading Bay Area investors. Started by ex-computer scientists, physicists, and quants, we felt first hand how the lack of tools to prepare quality training data was impeding the progress of building practical AI. AI feels to us like what the early days of computing or the internet must have felt like, where the potential of the technology is clear, but the tools and processes surrounding it are terrible. We have devised a unique methodology for automating the tasks related to preparing quality training data, in effect turning the training data problem into a data science problem. **The Role** This is a unique opportunity for an ambitious, multi-talented individual to help build up a marketing function from the ground up and have massive impact on a hyper growth business. The person will work closely alongside the co-founders, European marketing, and senior team and shape Encord's direction and strategy. The ideal candidate is a superstar who is willing to work hard, roll up their sleeves and take responsibility & ownership for all marketing related topics. You will be in for a fun ride! **Responsibilities** **Build our marketing function in the US from the ground up** : prioritize initiatives; establish processes and best practices **Strengthen our online presence** : Be responsible for our online presence across multiple channels (website, linkedin, social media) **Growth & Lead generation** : Drive growth and customer acquisition alongside the co-founders & business function. Develop and execute demand generation initiatives to drive new leads across creative and paid channels both online and offline (eg, conferences, webinars, podcasts) **Content generation** : Work closely with the co-founders and senior team to refine positioning/ messaging and produce world class (technical) content **About you** • Well-rounded marketer, who wants to roll up the sleeves and is used to wearing multiple hats, and is experienced in most areas of marketing • 2 - 5 years of marketing experience at B2B SaaS startups, ideally with developer-focused products • You love technology and love to talk about it; you love to get people inspired about the power of AI • Previous experience as the first marketer on the ground is a plus • Excellent writing skills for succinct messaging • Experience within B2B technology and deep tech is a plus • Experience with creating a thriving bottom up community for developer focused products is a plus • Have a growth mindset and believe nothing is impossible • Ability to thrive in a fast-paced, team-oriented environment **What We Offer** • Competitive salary and equity in a hyper growth business • 20 days annual leave a year + public holidays • Being one of the first employees in an exciting early-stage startup & opportunity to have real impact on the business • Fast paced learning through direct hands on experience Encord offers a unique opportunity to be part of a startup with a clear mission and vision. You will get to explore and build services enterprise AI use cases across many different industry verticals such as healthcare, surveillance, retail, and agriculture. Our work is at the cutting edge of computer vision and deep learning, which also includes working on solving unsolved problems within those fields. We offer competitive compensation.