Growth Marketer at Tuff

Posted on: 06/11/2021

Location: (REMOTE)

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**Description** Tuff is a growth marketing team working with clients to drive growth by creating, managing, measuring, and optimizing high-performing acquisition campaigns. We’re a fully remote and small team with endless opportunities for autonomy, ownership, and impact. We work with clients in nearly every industry and a typical engagement with Tuff includes Facebook, Instagram, LinkedIn, PPC, SEO, Email, and CRO. Every account has a dedicated Growth Marketing lead and is supported by various channel experts. As the fourth **Growth Marketer** at Tuff, you will be responsible for overseeing the growth and increased visibility for 5-8 clients. You will work with channel experts at Tuff to prioritize high-impact growth campaigns to quickly drive R.O.I. and key learnings. Then, invest in additional campaigns to scale up what works. **Requirements** **Here’s what you’ll be doing:** * Uncover and holistically understand a company’s existing performance to find the bottlenecks preventing the business from achieving their goals * Help Tuff clients grow with Facebook, Instagram, LinkedIn, PPC, SEO, Content, and Email tactics and strategies. * Assess qualitative and quantitative data to make informed decisions about marketing campaigns * Define your measures of success and track core KPIs * Build growth marketing roadmaps for clients using [Tuff’s framework](https://tuffgrowth.com/growth-marketing-strategies/) * Design and run a variety of new scalable (and unscalable) marketing experiments including campaigns on Google, Facebook, YouTube, and other channels * Map and improve conversion funnels for clients *Within 1 month, you'll...* * Shadow John, Kristin, Richard and Ellen on three existing Tuff clients to learn more about Tuff’s growth marketing process * Assist in setting a growth marketing strategy for 2 clients * Complete SEO, Facebook, Google, and CRO courses with the Tuff team to learn our process for each channel * Manage one client as the primary growth marketing lead, meeting with them weekly *Within 3 months, you'll...* * Manage three clients as the primary growth marketing lead, meeting with them weekly * Execute campaigns on a regular basis * Contribute to the Tuff blog and on social channels * Meet weekly with channel experts at Tuff to develop specific strategies for each of your clients *Within 6 months, you'll...* * Manage five clients as the primary growth marketing lead, meeting with them weekly * Make process improvements to Tuff’s client onboarding flow * Execute campaigns on a regular basis * Contribute to the Tuff blog and on social channels * Manage execution and impact results for each of your accounts * Meet weekly with channel experts at Tuff to develop specific strategies for each of your clients *Things can change quickly at Tuff. This breakdown isn't prescriptive but intended to give you a better sense of the role*. **About you:** * You have 4+ years of experience as a growth marketer with a background that includes data-driven PPC, Facebook Ads, or SEO. * You have an inclusive, hands-on client management style with proven experience clearly communicating growth marketing strategy. * You have a learning mindset. You are committed to getting better every day. * You have a bias toward action and are both efficient and adaptable. * You are a driver, focused on making an impact on the organization and clients every day. * You have demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.