Growth Leader at twoplus fertilityPosted on: 04/20/2022
Hannah Life Technologies / TwoPlus Fertility is a Y-Combinator backed company, focused on providing accessible and affordable solutions for an underserved need in the current fertility space. An estimated 15% of couples worldwide will face trouble conceiving, with the total number expected to grow over time. Our core product – the sperm guide, features patented technology that significantly increases total possible sperm reaching the egg, is easy to use, and helps bring intimacy back into the conception process. We’ve since expanded our product portfolio to offer multiple solutions that couples can combine to increase their overall chances of conception. Our agile product innovation process enables us to meet customer needs better and faster, providing couples with affordable, easy-to-use, and science-backed solutions, empowering them in the early stages of trying to conceive. We’re not only backed by Y-Combinator (the world’s leading start-up incubator), but other leading names in venture capital, both globally and regionally. We’re also honoured to have leading fertility experts across US and Asia on our medical and scientific advisory panel. Our founders are veteran biomedical innovators, and alumnus of the prestigious Stanford Biodesign program and Forbes’ 30 under 30 (Healthcare & Science). As part of our growth plans, we’ve created a new role of Growth Leader that will focus on leading execution of a comprehensive growth strategy, meant to accelerate the expansion of our business through acquisition efforts across a mix of paid and owned marketing channels. Working directly with the CEO, the individual will cover the full go-to-market strategy for our existing and upcoming products, serving as an advocate of the customer, and leveraging that deep understanding to drive the business commercially. As a team, we spend each day thinking of how to help millions of desperate couples out there, typically ignored by traditional healthcare, and without resorting to expensive and physically / emotionally demanding treatment. We’d love for you to be part of our journey towards helping 10 million couples successfully conceive in the next 10 years! Scope – What you’ll be doing: Provide thought leadership, creative vision, and growth strategy for both existing and new products / related categories. Lead planning, budgeting, and execution for all growth marketing activity, including ownership of daily metrics, performance, and strategy for new customer acquisition and existing customer retention. In collaboration with the wider team, develop go-to-market and launch acquisition plans for our new offerings, with an understanding of how bring together market and consumer insights, competitive positioning, and value proposition to grow the business. Lead marketing (design and copy) to optimize all assets (incl. creative assets, landing pages, paid media, and CRM), applying a test-and-learn approach to execute and analyse A/B experiments across key customer journeys, driving improved conversion rates to support acquisition targets. Own CAC tracking on the day-to-day, driving wider decision making around budget forecasts and allocations, for each product and as an overall business. Build and execute a strategic content marketing plan in collaboration with the wider team, setting the stage for a successful growth and retention strategy. Introduce new and innovative growth tactics, not limited to affiliate, online, partnerships, referral and more – in search of scalable sources of growth. Requirements – Who we’re looking for: 6+ years of performance marketing experience at a high-growth, consumer-focused brand or firm with a proven track record. Player/coach flexibility: able to manage cross-functional partners and team, while also adept in execution based on need. Deep understanding of best practices across key growth marketing channels (Google, Facebook, SEM, Affiliate, Influencer, Lead Generation, Display) Additionally, experience in SEO, social, community building, direct mail, lifecycle marketing is a plus. Biased towards analytics and measurement, with extensive experience of performance and measurement toward revenue-related goals. Strong managerial and mentoring skill, with an ability to coach and develop junior talent and bring out the best in others. Experience in working with finance teams to align budgets, financial targets, and measurement of key financial performance metrics (e.g. CAC, LTV) Ability to develop frameworks and workflows that successfully drive teams in the right direction, with supporting indicators of performance Able to communicate complex information in an easy to understand and thoughtful manner Experience collaborating across multiple functions, including product, engineering, design, etc. Experience working in a brand or firm primarily focused on female consumers is a strong plus. Please note: We will be prioritizing applicants who have a current right to work in Singapore, and do not require sponsorship of a visa.