Sr. Creative Manager, Licensing at The Lumistella Company

Posted on: 03/11/2021

Location: Atlanta, GA (ON-SITE)

Original Source


### Job description The Sr. Creative Manager, Licensing, is responsible for managing and coordinating the creative licensing initiatives and strategies for 50+ licensing partners globally. He/She brings strong business acumen combined with high level design, organizational and communication skills, as well as a collaborative approach to the management of process and people. In this position, the Sr. Creative Manager, Licensing, supports the company’s objectives by creating cohesive brand and style guides to be used by both internal design teams and external licensing partners for the development of consumer product goods. This position is key in shaping the brands visual look and feel across all product categories; including soft goods, hard goods, health and beauty, 3D sculpts, consumables, publishing and games and activities. He/She works closely with the VP of Creative and Director of Art and Licensing to ensure licensed consumer products meet creative, brand guidelines and strategies throughout the creative development process from product concept to production, including packaging and promotional materials. This position is also responsible for managing the day-to-day relationships with 50+ global brand licensing partners to ensure consistency with the brand image and consumer messaging for both new and existing products. He/She is also responsible for analyzing and implementing improvements to the overall creative licensing approval processes and procedures in adherence with company and brand guidelines. The Sr. Creative Manager, Licensing, must be able to both manage and do the work that needs to bedone. The ideal candidate will be a “roll up your sleeves and dive in” type who is happy to do whatever needs to be done to execute on the work at hand. ESSENTIAL DUTIES AND RESPONSIBILITIES: “Essential functions” are primary job duties that incumbents must be able to perform unassisted or with some reasonable accommodation made by the employer. 1. Collaborate with Executive team and Leadership team members on strategic planning for the creative licensing department; 2. Lead ideation, design creation and maintenance of annual brand resource and style guide development for product and promotional use; 3. Conduct extensive research and analyze domestic and international market trends to integrate into designs and style guides. Put forth recommendations and trend analysis for internal creative teams to set design direction across all product designs. 4. Ideate, concept and recommend new products to enhance programs. Collaborate and direct partners on new product concepts to support brand lore and storytelling for licensed product; 5. Create extensive and cohesive branding and style guides, implementing new and existing brand assets; 6. Initiates meetings and projects to ensure deadlines and key benchmark dates of initiatives are met; 7. Work with the Licensing Team 8. Onboard new licensing partners by conducting training meetings on brand overview, 9. Art direct and communicate all design changes to Licensees on all licensing submissions, including product, packaging and promotional materials; 10. Modifies prototypes and/or designs while ensuring adherence to timelines, licensing protocols and style guides; 11. Work with Facilities and Compliance on storage, document retention and sample archive, and; KNOWLEDGE, SKILLS AND ABILITIES REQUIRED: 1. 10+ years of design experience in Licensing or Consumer Packaged Goods; Minimum of 3+ years of management experience; 2. Must have extensive experience designing consumer product licensing product and packaging; 3. Deep knowledge of strategic brand development, management, branding and marketing equities; 5. Extensive design knowledge of branding, style guide creation and use; 6. Extensive knowledge of licensing process and procedures; 7. Strong graphic design skills and ability to communicate visually with an eye for consistency; 8. Strong layout skills and design sensibilities; 9. Experience managing a digital rights management system, Workfront and/or Widen a plus; 10. Powerful portfolio of creative that demonstrates originality, innovation, problem solving, and personal expression; EDUCATION 1. Bachelor’s degree required in Graphic Design or a related field. **When applying for this position, please send a creative/design portfolio or a link to a portfolio that best represents your creative experience and skills.