Mobile User Acquisition Manager at Current Mobile

Posted on: 01/13/2022

Location: (REMOTE)

Original Source


**About The Role** **We'd love to talk with you if…** * Minimum 3+ years working in mobile app User Acquisition * Data-oriented and pays close attention to detail * Understands attribution and explain * Technical background a plus **Role Expectations** * Role reports to the Director of User Acquisition * Traffic campaigns to all our mobile app ad networks and DSPs * Conceptualize, Develop, and Execute user acquisition campaigns across FB, Google, DSPs, networks, and other paid channels for mobile apps * Research and Evaluate new user acquisition channels * Evaluate current channel performance and recommend long-term strategies * Overhaul existing ads systems and execute new ad campaigns * Use insights from marketing data, user data, and competitor analysis to propose product improvements that will help the company reach OKRs including retention, LTV, & CPI goals * Monitor, Tweak and Cultivate new audiences for targeting * Generate progress reports, projections, and recommended improvements * Build weekly reports by country * Manage partnerships with external agencies and vendors * Work with creative team to build new video and banner ads * Demonstrate the ability to effectively manage and optimize acquisition budgets * Create new store descriptions for international markets for ASO purposes