Re-Branding at Globecore RE

Posted on: 04/22/2022

Location: (REMOTE)


Original Source

Tags: devise

Our mission is to simplify real estate for everyone with the freedom to move. We strive to take away the pain of traditional real estate and replace it with convenience and certainty. Whether buying, selling, or trading one home for the next, Globecore wants to make the process radically simpler and available to everyone. Redesigning real estate takes a top-notch design team and we need you. 1. We want to rebrand our logo - make everything seem very simple 2. Brand manager -We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you. Ultimately, you’ll help us improve our company’s reputation and drive growth. Responsibilities ---------------- * Analyze brand positioning and consumer insights * Shape and communicate our vision and mission * Translate brand elements into plans and go-to-market strategies * Manage a team of marketing people working on brand initiatives * Lead creative development to motivate the target audience to “take action” * Establish performance specifications, cost and price parameters, market applications and sales estimates * Measure and report performance of all marketing campaigns, and assess ROI and KPIs * Monitor market trends, research consumer markets and competitors’ activities * Oversee new and ongoing marketing and advertising activities * Monitor product distribution and consumer reactions * Devise innovative growth strategies * Align the company around the brand’s direction, choices and tactics Requirements and skills ----------------------- * Proven working experience as Brand Manager * Proven ability to develop brand and marketing strategies and communicate recommendations to executives * Experience in identifying target audiences and devising effective campaigns * Excellent understanding of the full marketing mix * Strong analytical skills partnered with a creative mind * Data-driven thinking and an affinity for numbers * Outstanding communication skills * Up-to-date with latest trends and marketing best practices * Degree in marketing or a related field