Humbly Confident Digital Marketing Specialist at You Need A Budget (YNAB)
Posted on: 02/13/2021Location: (REMOTE)
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Tags: wordpress spring fintech stimulus
**About Us and Why Weâre Hiring** ================================= We build âYou Need a Budget,â the best budgeting software around. (But people in the know call us YNAB, which is pronounced âwhy-nabâ). For more than a decade, people have been buying YNAB and then telling their friends what a difference it has made in their lives. [Google us](https://www.google.com/search?q=ynab), or read some of our [reviews on the app store](https://itunes.apple.com/us/app/ynab-you-need-a-budget/id1010865877?mt=8), and youâll see what we mean. We love building something that *literally* changes peopleâs lives. We are looking for a full-time Digital Marketing Specialist to join our used-to-be-punk-rock-but-now-weâre-playing-festivals Marketing Team. You know who you are. Youâre so obsessed with CPMâs, CPCâs, CPAâs, CZXâs, and CTRâs that youâre furious that you just spent hours Googling âCZX,â which is one we just made up to make sure you were paying attention. But you were, and you always are! Youâve got the confidence to feel comfortable spending the equivalent of a fully loaded KIA Soul on a test ad spend for a brand new social media platform that doesnât allow the usage of vowels, but youâve also got the respect for that amount of money to pll th plg qkly. Also, you love the numbers. Youâre an optimizerâs optimizer. Seeing the CPAâs go down is your love language. When your A/B test reaches significance, you compose sonnets for your new, winning, baby variant. And speaking of variants, youâre creative! Youâre always coming up with new, meaningful test ideas. Most of all, though, youâre hilarious. You realized long ago that comedy is one of the most precious resources in life the marketing world and youâre beyond excited that a big part of your job is making people laugh themselves all the way to financial freedom! **Requirements (these are real, actual requirements):** * We care more about a high proficiency level than years of experience, but we expect that at least 2 years of experience in the following areas of digital marketing will best set you up for success here. You should be totally (and humbly) confident in your ability to: + Manage Paid Social advertising + Manage SEM + Use Analytics/Attribution platforms + Conduct LPO/CRO experiments + Manage relatively large (and in charge) ad spend budgets Thatâs a super-brief intro of what youâll be working on. But first, you need to know if youâll even like working with us. We think you will. Weâre profitable, bootstrapped, and growing. YNAB started in 2004 and we havenât taken any outside fundingâweâre in it for the long haul. We have one overarching requirement when it comes to joining our team: our original [Core Value Manifesto](https://docs.google.com/document/d/16hufsixsrv1j2jZkWUgQmeKpNfQRsacnnK2xTVwO0ew/edit) has to really click with you. If youâre nodding emphatically while reading it, youâd probably really like it here, and we canât wait to hear from you! **Who youâd be working with:** **Ryan**, our Director of Digital Marketing, will be your boss, but letâs settle down now. He was voted âWorldâs Most Middle Childâ by Teen Vogue and has purchased all of his jeans at Costco. Youâll be able to bounce numbers and ideas off of him like heâs a sentient racquetball court and heâll gladly dork out with you about the new data governance plan youâve cooked up. **Sarah** is our Social Content Coordinator, and also invented Budgeting TikTokâ˘. We were like, âHey Sarah, do you maybe want to test out TikTok?â 320,000+ followers later she was like, âDone. Now what?â We might be slightly biased, but we believe sheâs the most, prolific, creative Social Media Marketer the world has ever seen. **Ben B.** (because Ben I. was first) is YNABâs (unofficial) mascot and Community Manager. When heâs not live streaming potentially Grammy-winning songs about how people might spend their stimulus checks, heâs running bootcamps, getting people fired up about teaching YNAB and starring in the hit YouTube show, Budget Nerds (what a time to be alive!). **Haley**, our Public Relations Manager, is maybe the secret reason youâve heard of YNAB. Since she joined our team last Spring sheâs not only cooked up dozens of campaigns with tons of perfectly-matched influencers, sheâs also masterfully helped YNAB navigate what many are calling âThe Most Uncertainest of Timesâ in 2020...and hey, maybe YNAB was featured on The TODAY Show last Fall...literally, the words âYou Need A Budgetâ came out of Hoda Kotbâs mouth. **Arturo** is our tri-lingual Marketing Developer/wizard. Not only is Arturo one of the most talented developers youâll ever get to work with (in a company full of talented developers), heâs also hilarious and he has an uncanny ability to teach and explain exactly what is happening behind-the-scenes, so you can be confident that, if something breaks, itâs probably not our fault. Believe it or not, as the Digital Marketing Specialist, youâll be working regularly with the rest of the YNAB marketing team as well. Youâll get to get all artsy fartsy and help make magic with our Motion Designer, **Tristan** and our amazing Visual Designers, **Lauren** and **Marian**. You can help **Ashley**, our Video Content Lead, crack YouTubeâs algorithm so people will absolutely obliterate that subscribe button, yâall (donât forget to turn on notifications). Youâll be living in a constant state of âwhoa, [name of person] is pretty much the most amazing human Iâve ever metâ after every call. **How Youâll Work at YNAB** =========================== We work really hard to make working at YNAB an amazing experience (weâve even been named [Fortuneâs #1 Best Small Company to Work For](https://fortune.com/best-small-workplaces/you-need-a-budget/)) and have a team full of truly exceptional peopleâthe kind youâll be excited to work with. Hereâs how we operate: **Live Where You Want**Weâve always been a fully remote team, and have people all over the world. For this particular position, however, we're looking for someone within +/- 4 hours of Central Standard Time, due to the high amount of synchronous coordination needed with the rest of the Marketing team. Anywhere within those time zones is okay, though. Just make sure you have a reliable internet connection. **No Crazy Hours**We rarely work more than 40 hours per week. There have been a few occasions where things got a little crazy and people had to log some extra hours. But then they took some extra time off, so it all balances out. We work hard and smart but weâre in this for the long haul, no need to go crazy on the hours. **Take Vacation (Seriously)**We want you to take vacation. In fact, we have a minimum vacation policy of three weeks per year. Five weeks feels about right (plus two extra weeks for Holiday break). Itâs important to get out and do something. Weâll look forward to seeing pictures of your vacation in our #office\_wall Slack channel. **The YNAB Retreat**When the pandemic isnât keeping us from traveling, we get the teams together once a year to catch up on spreadsheets and powerpoints in a Best Western conference room. Just kidding. So far, weâve done [Costa Rica](https://www.youtube.com/watch?v=8Fs1TN-jrDI&t), a [gigantic cabin](https://www.youneedabudget.com/if-you-feel-guilty-spending-money-youre-doing-it-wrong/) in the mountains, a beach house in the Outer Banks, a ranch in Montana, and most recently, [Laguna Beach](https://www.youtube.com/watch?v=js5pNTDKiZE). We work together, play together, and reinforce the bonds weâve made as a team and company. Every year, we leave refreshed, motivated, and excited for the year ahead together. **Up Your Game**Weâre serious about helping you improve your craft. We budget for it (hey-o!). Think conferences, online courses and subscriptions, dedicated time away from work to learn something new⌠itâs really up to you and your manager. But we love to see our people growing. **International is Absolutely Okay**If you are Stateside, weâll set you up as a W2 employee. If youâre international, youâll be set up as a contractor. (We are spread all over the world: Switzerland, Scotland, Mexico, Brazil, Argentina, Germany, Canada, and all over the United States.) As mentioned, we have some time zone restrictions for this role, but as long as you're within +/- 4 hours of Central Standard Time, we're good! **Benefits**For our U.S. employees, we offer fantastic health, dental, and vision insurance, where we cover 100% of the premium for you and your family. (No need to check your vision, you read that right, 100%. Although if you did need to check your vision, weâve got you covered!) We also have a Traditional and Roth 401k option. YNAB matches your contributions, up to six percent of your paycheck. Matches vest immediately. (Are you a personal finance junkie like our founder Jesse? He set up YNABâs 401k to have the lowest fee structure possible, where all plan costs are paid by YNAB, not your retirement nest egg. The investment funds available are fantastic, passively-managed, ultra low-cost index funds. Youâre not a PF junkie? Trust us, itâs awesome.) **Other Tidbits** * Once you start, we DEMAND (in a friendly, ALL CAPS IS YELLING way) that you fill out your âBucket Listâ spreadsheet with 50 items. (Thatâs harder than it sounds!) * The bucket list really helps in deciding what we should give you for your birthday and the holidays. * We have a bonus plan based on profitability. Youâll be in on that from day one. YNAB wins, you win. That kind of thing. * Weâre all adults. Thereâs no need to punch a clock, or ask for permission to take off early one afternoon to go see the doctor. We look at what you accomplish, not how long you sit (have you tried *standing*?) in front of a computer. * We want you firing on all cylinders so weâll set you up with a shiny new computer and replace it every three years. * Did we mention we make a huge, positive difference in peopleâs lives? You may not think that matters much, but then a few months down the road youâll realize itâs made your job really, really enjoyable. Donât underestimate this one! If this sounds like your ideal environment, read on because now we want to talk about you. You will play a big, big part in helping YNAB become a household name, which will help hundreds of thousands of people gain total control of their money. You will change lives. Iâll only say that six more times. **Now, back to you, our Digital MarketerâŚ** =========================================== **What Success Looks Like:** We have a strong brand and a very loyal user base. Weâve also gone big on Content Marketing for the last decade with no sign of stopping. But if organic growth through Content and Referral Marketing is the wind at our sails, weâre also looking to pour more Digital Marketing gasoline into the engine to really get this ship moving! In a heavily competitive (FinTech) ocean (was going to say landscape, but, you know, boats), navigating this boat (sticking with that metaphor) means hitting fairly aggressive KPIâs, but the good news is that we only have one product (YNAB) and really only two subscription tiers. Within that narrow scope, youâre excited about looking for opportunities with low CPMâs where you can improve CTRâs to lower CPCâs to get even lower CPAâs. Boom. Math. And even though we know our core audience fairly well, weâre looking for you to use your expertise and finely-tuned processes to expand and test out new, uncharted, waters (I swear, thatâs the last mention of the ship metaphor). Oh, and hey, as those new, potential-YNABers hit our marketing site, youâre hitting them (but in a nice way) with custom landing pages, specific to their ad creative, helping them make the life-changing decision to give YNAB a try. Letâs say that YNAB didnât change their life on that first go around. No problem. Youâre looking at the data, and creating subtle, relatively personalized retargeting experiences that will help these future YNABers give it another go, and maybe this time, it sticks. Overall, you are a master of the marketing funnel. You have a solid grasp on the customer journey/lifecycle and you have all of the tools in your toolbelt to efficiently and effectively put money behind helping these future YNABers hop on board (shoot. Probably fits the ship metaphor. I did try). **You are our ideal candidate if:** * You have substantial experience planning, implementing and executing campaigns across all areas of Digital Marketing: + Paid Social + SEM + Mobile and Web Display + Retargeting * You can point to multiple Digital Marketing campaigns youâve implemented from start to finish. * You can effortlessly fly around in Analytics, and ad platforms to understand, analyze and optimize spend. * Youâre not a coder, but you fully understand tracking, attribution and how ad tech works for both web and mobile to help troubleshoot potential issues with developers. * Youâre not a data scientist, but you feel comfortable picking out trends and patterns to test out new hypotheses and spend money effectively. * Youâre not a web developer, but you love working with developers to set up CRO and LPO tests. * You relentlessly pursue high-quality work and continuous improvement. At the same time. * You have a deep appreciation for brand strength achieved only through uncompromising consistency. * You are a stellar communicator. * You are wildly productive and independent, but a team-player at heart. * You love to test, optimize, test, optimize and then test again. * You are willing to experiment even if it means chalking mistakes up to learning from time to time. **Some things youâll be doing at YNAB:** * Planning, implementing, and executing campaigns for: * Paid Social (Facebook/Instagram, Pinterest, Twitter, Reddit, LinkedIn, etc.) * SEM (Google, Bing) * Web and Mobile Display (Google UAC/Display, BuySellAds, etc.) * Creating various retargeting campaigns across several ad platforms. * Using custom built components in WordPress to build landing pages/funnels for LPO/CRO experiments in Google Optimize. * Using Amplitude, Google Analytics and Ad Platforms to track, analyze, optimize and report on spend. * Working with our content team to brainstorm and create new ad content (copy, visual design, video, etc.). * Assisting our Public Relations Manager to track and analyze influencer and affiliate campaigns. * Maybe being asked to rewrite the lyrics to popular songs to make them [parodies about budgeting](https://soundcloud.com/iynab/1-844-ynab-ing?in=iynab/sets/budgeting-hits-2016)??? YNAB is an equal opportunity employer. We believe diversity of backgrounds, beliefs, and experiences to be critical to our success and are passionate about creating a welcoming, supportive, and collaborative environment for all employees. All are encouraged to apply as we continue to grow a smart, hard-working, and diverse team who love working together to build something that matters. **How to Apply** ================ * [**Apply here**](https://ynab.recruiterbox.com/jobs/fk0uxpx#) **by 11:59PM PST on Thursday, February 25th, 2021.** Firm. Itâs a real deadline. * Attach a PDF cover letter introducing yourself and explain why this position interests you and why you would be a great fit. Cover letters are meant to sell, so sell us! * At the end of your cover letter, briefly tell us your thoughts on the future of the Digital Marketing landscape with the demise of the IDFA and the probable loss of 3rd-party cookies in Chrome. * Attach a PDF resume. If you donât have a resume because you arenât even sure youâre looking to change jobs, thatâs fine! An informal list of your work and education history are all weâre looking for. * Please send all attachments as PDFs. (I know, we've now said this three times, but it makes our lives so much easier.) We look forward to hearing from you! P.S. If youâre not interested in or available for this position, but know someone who is, we would really appreciate it if you passed this along!