Product Marketing Lead at OsmindPosted on: 04/19/2022
There are 22M+ Americans who suffer from treatment-resistant mental health conditions, meaning they’ve failed two or more conventional treatments. Our mission is to further innovative mental health treatments (ranging from FDA-approved psychedelic medicines to neuromodulation to digital therapeutics to novel molecular approaches) for those patients who are suffering the most. We do this by empowering providers, improving patient care, and accelerating research. Our electronic medical records software is used by mental health doctors and their patients across the US. We analyze the data to help the doctors deliver better care and also offer insights to help research and development of new treatments that actually work. Backed by top-tier investors (e.g. General Catalyst, Future Ventures, Tiger Global, Y Combinator, Jerry Yang, Joshua Kushner, etc.), Osmind’s team consists of mission-driven experts from across tech and healthcare. We're a tight-knit group of intellectually rigorous, highly collaborative, deeply caring, and fun team members. We've been featured in publications such as Forbes and Crunchbase News. What You'll Do * Demonstrate a strong understanding of the broader EHR ecosystem and competitive landscape to develop long term product and go-to-market strategies. Some examples of projects include: leveraging market research, quantitative analysis and qualitative feedback to prioritize product opportunities, determine target segments of clinicians, assess cross selling opportunities, and refine pricing and packaging. * Collaborate closely with partner teams to build great product experiences. You'll interact with product, engineering, sales, customer success, marketing, and clinicians to identify customer needs and opportunities and bring new and innovative features to our customers. * Drive the customer feedback process to understand key requests for new functionality, usability issues with the core Osmind service, and blockers to retention and growth. Translate this qualitative and quantitative feedback into actionable insights for product development. * Plan and lead alpha/beta testing with customers to feed early insights back to our Product team that accelerate product-market fit. * Lead comprehensive go-to-market strategy and drive product adoption (via marketing campaigns, partner activation, press releases, blog posts, scaled education, etc.) in collaboration with key stakeholders who own those assets. * Develop a deep understanding of the price:value ratio of the Osmind subscription. Triangulate between market insights, ideal customer profile, product footprint today and in the future, to build and iterate on a strong point of view of pricing and packaging that will optimize for user and revenue growth. Preferred Qualifications * BA/BS degree or equivalent work experience. * 5+ years of work experience, with 2+ years of experience in product management and/or product marketing. * Experience contributing to the strategic direction of business products and driving launch strategy and execution - from pricing to positioning to holistic packaging. * Experience evaluating and delivering a POV on complex problems, leveraging structure, data analytics, and strong communication skills. * Customer focused. You regularly speak with existing and prospective customers to learn more about their needs. = You combine these qualitative insights with quantitative analysis to identify solutions that meet user needs. * A self starter. You are resourceful, biased towards actions, and know how to make things happen in a fast-paced, often ambiguous, environment. * Strong communication and collaboration skills. You can build consensus across teams and stakeholders. * You are comfortable jumping between high level strategy conversations while handling the day-to-day task that keep your team moving. * Interest in revolutionizing mental health care and neuropsychiatry. Nice to Haves * MBA * Have an understanding of the US healthcare system, healthcare technology, and health IT. * Startup experience, demonstrating that you can thrive in our fast-paced startup environment. Some candidates may see the list above and feel discouraged because they don't match all the items. Please apply anyway: there's a good chance you also have important skills we’ve missed! We are committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences, and we're taking steps to meet that commitment. We especially encourage members of traditionally underrepresented communities to apply, including women, underrepresented people of color, LGBTQ+ people, veterans, and people with disabilities.