Marketing Manager at SimpleTexting

Posted on: 02/23/2021

Location: (REMOTE)

Original Source

Tags: coverage

We’re in search of a Marketing Manager who has a proven record of driving growth and managing people in a B2B SaaS environment. You’ll lead a small but talented team of writers, developers, and designers. SimpleTexting has always focused on customers and it’s served us well. We’ve grown a lot recently. 779% over the last three years to be exact. The right candidate will be excited to carry the torch of our exisiting efforts, iterate, and identify new opportunities. **Responsibilities** * **Optimize our website for conversion, user experience, and SEO.** You won’t be alone in these efforts. Our writers, developers, and designers will help you execute. * **Grow the number of free trials and upgrades through scalable strategies.** We’ll look to you to experiment and drive growth at all stages of the funnel. * **Improve our lead generation and nurturing process.** A/B test email campaigns, tweak our chatbots, do what you have to do to help customers see value with our product (and ultimately convert). * **Build processes and document them.** Our team is 100% remote. You’ll help keep it running like a well-oiled machine by building processes and documenting them. * **Empower people and help prioritize projects.** You know how to identify what will move the needle and what requires attention. Leadership, strategy, and project management come naturally to you. * **Collaborate with sales and product.** We’re not like other companies. Sales and marketing actually get along! You’ll work with them—and product—to create materials. * **Hire for key roles.** The ideal candidate knows when it’s time to bring in more help and feels comfortable making hiring decisions. **This Role Is For You If** * You’re an excellent communicator with strong writing skills * You love the idea of being able to join a tight-knit team and make a meaningful impact * You thrive in broad roles that involve frequent collaboration with other teams * You get excited by driving revenue, not traffic **Minimum Qualifications** * **At least 5+ years of experience in marketing within a B2B SaaS organization**. Ideally, you also have at least 2+ years of team management experience. * **Empathy and a desire to see others grow.** You’re happy to share your knowledge and mentor others. You’ll need to be a player and a coach. * **Self-starter with an entrepreneurial attitude.** Our leadership team will provide you with encouragement and feedback, but not a playbook. That’s up to you to write. * **Solid grasp of data and analytics.** You’re comfortable pulling reports from Google Analytics and other platforms. **Not Required, but a Plus** * You’ve used any of the following in previous roles: Heap, Intercom, Appcues * You’ve worked at an organization effectively using OKRs or EOS **Benefits** * This is a full-time remote position for a fully distributed company (we’ve been remote for years, long before COVID) * Unlimited flexible time-off policy with a 10-day minimum. Take the time that you need to operate at peak performance. We don’t limit vacation, sick or personal days. * 100% medical coverage * Annual team meetups (once we’re able to organize these safely) * We don’t get caught up in titles. Would you rather think of yourself as a marketing ops manager? Or the head of growth marketing? As long it’s appropriate and fits your level of seniority, it’s fine by us. **Location** * Remote – must be available to work primarily US hours