Digital Marketing Specialist at Current Mobile

Posted on: 10/27/2021

Location: (REMOTE)

Original Source

Tags: magento

**We'd Love To Talk With You If…** * You have a minimum 2 years working in B2C ecommerce, DTC, or subscription based marketing * Understands multi-channel marketing and can measure effectiveness * Can explain attribution modeling and determine which model works best for our marketing mix * You have experience with SEO, advertising, affiliate, and email marketing * You have experience with Shopify, WooCommerce, Magento or other ecommerce platforms * You have an understanding of the advertising funnels awareness -> interest -> consideration -> purchase * You have experience with building and targeting audience segments * You have experience with analytics platforms like Google Analytics and are familiar with best practices for setting up UTM parameters * You have a strong analytical, mathematical mindset and experience with mobile/web analytics * You have a creative with a strategic mind set * You have worked with marketing automation platforms * You have experience with CRMs * You have experience with marketing phones or electronic devices * Experience with Mobile App User Acquisition a plus **Role Expectations:** * Role reports to the Director of UA * Own trafficking, campaign creation, and reporting for e-commerce marketing initiatives * Evaluate the effectiveness of every marketing channel and activity on revenue * Run advertising campaigns through several channels including SEM, Display, Retargeting, Social, Native, audio, connected TV, etc. * A/B test creative and copy for advertisements and website * Help with mobile app user acquisition initiatives when needed * Assist Product Marketing team with email operations and communications to users * Report on metrics by channel on weekly basis * Hit aggressive ROAS goals and bi-monthly OKRs