Marketing Manager at Lowe's Innovation Labs

Posted on: 03/23/2021

Location: Charlotte, NC (ON-SITE)

Original Source


### Job description Lowe’s Innovation Labs is what’s next for home improvement retail. With a focus on emerging technologies – ranging from 3D visualization to mixed reality to robotics to things we can’t talk about right now – our team accelerates the experiences that customers expect today and develops the capabilities that power tomorrow. Our Ecosystem team, headquartered in Mooresville, NC, is responsible for developing relationships with startups, universities, global technology companies and more – all to deliver breakthrough concepts that fuel our innovation portfolio, to build a world-class innovation brand and to generate a competitive advantage for Lowe’s through ‘ground-level’ market insights. We’re looking for an entrepreneurially-minded, creative and data-driven Marketing Manager to anchor our internal and external marketing communications efforts. The Marketing Manager heads Lowe’s Innovation Labs’ holistic content strategy, including: execution and oversight of Lowe’s Innovation Labs’ social media, Web and video channels; coordination/execution of internal communications initiatives; end-to-end management of the team’s external speaking, event participation, and exhibition engagements; and detailed data analysis and reporting. The Marketing Manager partners with the internal team, Lowe's communications and marketing teams, as well as vendors and contracts to ensure campaign and tactics are aligned. Key Responsibilities: • Supports Lowe’s Innovation Labs’ Head of Brand Strategy and Operations by helping operationalize a multi-channel marketing program that strengthens Lowe’s external and internal reputation for innovation • Develops creative marketing activation and content ideas aligned with objectives, audiences and intent • Crafts and delivers marketing tactics on time and on budget across a variety of channels including website, social media, media relations, conferences and events, and more • Leads production of all marketing and communications tactics, including serving as lead copywriter and driving all visual content creation • Manages relationships with vendors and contractors to develop high-impact visual and written content • Coordinates across both the broader Lowe’s Innovation Labs team and peers within the Lowe’s communications and marketing functions, ensuring alignment when developing campaigns and tactics • Assists in the development and advancement of Lowe’s Innovation Labs’ external and internal marketing strategy • Understands consumer motivations, media trends, competitive trends and emerging technology trends, and makes informed recommendations to the Lowe’s Innovation Labs’ leadership around how to deliver against our objectives and key results • Creates processes and work product from start to finish, requiring minimal input to bring a marketing tactic to market or content strategy to fruition • Manages marketing tracker: conference appearances, content deployment, other projects in flight • Analyzes, summarizes and applies data to communicate performance to senior leadership, identifying new communications opportunities and optimizing existing efforts; ensures results are in line with corporate expectations Required Qualifications: • Bachelor’s degree (or equivalent work experience in a related field) • 3 years of relevant business, communications, and/or marketing experience Preferred Qualifications: • Experience developing impactful digital, video and/or interactive content • Experience writing for a variety of channels and audiences • Experience managing events and coordinating build-outs • Strong aesthetic judgment and taste • Strong attention to detail