Head of Growth at Wefunder

Posted on: 06/07/2022

Location: (ON-SITE)

full time

Original Source

Tags: heroku ruby seo rails

Wefunder is like Robinhood for pre-IPO startups. We're the largest funding platform that helps normal people make investments in startups they love. Over the past few years, we've helped fund over 900 startups with $450M+ including flying cars, space rockets, breweries, Hollywood studios, and cancer cures. We're looking for a self-directed Head of Growth to own our North Star growth metrics. Our past growth has been driven by the number of companies we launch on the platform: 50% of investments in each company come from the friends, family, and customers of the founder, then 25% of those investors go on to make a repeat investment. Where before we brute-forced growth by simply launching more companies, we now need a dedicated team member to own optimizing our conversion funnels. **Our Dream Candidate: Product Leader & Coder** Over the last few years, we've done almost no marketing or growth experimentation. There is a ton of low hanging fruit that you can prioritize. Some examples: * Improving SEO to increase the number of founders who apply for funding * Improving our founder conversion funnel, to identify those most likely to raise money * Creating targeted ads automatically for each active campaign * Tweaking referral programs to encourage more investors & founders to sign up * Creating & AB testing landing pages to increase founder signup conversion * Measuring results with Mixpanel & Google Analytics * Experiment with new product functionality that drives repeat investments **Skills** While you may have full-time engineers and designers dedicated to major growth projects, you should have enough HTML, CSS, and Ruby on Rails experience to be self-sufficient on easier projects. You'll be expected to do things like commit to git, deploy to Heroku, modify basic html, create landing pages, and run simple database queries. **Benefits** Market-rate salaries and stock options. Unlimited vacation days (mandatory 3 weeks off). Medical, dental, & vision insurance. 401(k) with company match. All-expense paid Wefunder vacation. We’ve taken three [train trips](https://wefunder.com/train) across the country. Equipment of your choice. Lots of free food and drinks. Reimbursement for classes and conferences. Invites to [S'more Club](https://smoreclub.com/) :) **Apply** Apply below or email Nick at nick[at]wefunder.com with why you'd like to work for us. Brownie points: include a survival skill you'd offer the team in a post-apocalyptic world. If you feel like you don't meet all of the requirements for this role, we encourage you to apply anyways. We don't want a confidence gap and imposter syndrome to get in the way of meeting incredible candidates. Pursuant to the San Francisco Fair Chance Ordinance, we will also consider for employment qualified applicants with arrest and conviction records.