Account Based Marketing Specialist (EMEA) at FIVETRAN

Posted on: 06/23/2022

Location: (ON-SITE)

full time

Original Source

Tags: salesforce

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. **Mission** Create, execute, and measure multi-channel ABM campaigns from start to finish, driving qualified accounts and pipeline for our Enterprise EMEA sales team. **Description** The ABM team at Fivetran seeks to help Sales exceed their pipeline and revenue goals by bringing Sales strategy to life in marketing. As an industrious account-based marketer, you will execute quarterly ABM campaigns for the EMEA Enterprise market, specifically focused on the Fortune 2,000, from planning to success measurement and iteration. You will handle a portfolio of highly effective and visible multi-channel marketing programs, using each to guide target accounts toward purchase of Fivetran. What will make you successful in this role is a background in ABM, Sales, or Demand Generation. This role is best suited for a focused, sales-aligned individual who is excited about building an EMEA ABM program from the ground up. **As an Account Based Marketing Specialist at Fivetran, you will:** * Drive engagement, conversions, and pipeline for our EMEA Enterprise accounts * Execute quarterly best-in-breed ABM programs in tight collaboration with Sales * Utilize Demandbase tools to segment, report on, and market to target accounts * Perform account research, finding creative ways to catch the attention of target accounts through marketing * In collaboration with Campaigns team, coordinate communication to target accounts * In collaboration with Digital marketing team, create, launch, and optimize 1:few Display ads * In collaboration with Regional marketing team, support field marketing events as a catalyst for ABM accounts * Write, build, and deploy 2-3 personalized and context-based email CTA campaigns per quarter via Marketo or Drift * Identify surge accounts weekly and create 1:1 marketing plans to drive engagement and opportunity **Your Superpowers:** * Sales or Business Development experience * B2B Marketing (ABM preferred, but not necessary) * Experience in account selection alongside sales, taking specific local and national criteria into consideration * Fluency in English and either French or German * Experience creating, executing, and tracking Display, Email, Chat, 1:1 Events, and Gifting campaigns * Experience working cross-functionally with Sales, Business Development, Field, Digital, and Demand Generation teams * Salesforce and Marketo experience, including reporting * Strong attention to detail, project management, and time management skills * Experience working in a fast-paced, dynamic environment built around accountability and autonomy * Able to structure and process data, drawing insightful conclusions, and respond those conclusions with action * Able to respectfully ask “why” to teammates at all levels, ensuring the best possible alignment and shared outcomes * Nice to have: DemandbaseOne, Uberflip, and Drift experience **Perks and Benefits:** * Dental, and Health Insurance Benefits * Life Insurance and Income protection and Retirement savings plan * Equity in early-stage, Series D Scale-up * A healthy work culture with excellent opportunities for professional and personal development. * Working from home equipment stipend * Family Leave Program * Company happy hours and virtual Team building events * Social/ Wellness/ Volunteer activities Account Based Marketing is constantly evolving, and the playbook is still being written. If you currently do not meet all of these qualifications, but are excited about driving Sales revenue through Marketing, we still want to hear from you. Apply below. We’re honored to be [valued at over $5.6 billion](, but more importantly, we’re proud of our [core values of Get Stuck In, Do the Right Thing, and One Team, One Dream]( To learn more about Fivetran’s culture and what it’s like to be part of the team, [click here]( and enjoy our video. To learn more about our candidate privacy policy, you can [read our statement here](