Growth Marketing Manager at Yac

Posted on: 02/19/2021

Location: (REMOTE)

Original Source

Tags: sql

You will * Develop and own the entire user acquisition and growth strategy (sometimes from inception) to scale. * Identify, validate, and optimize new channels for growth, depending company scope. This could include: * Online acquisition (search, display, retargeting, social) * Offline (Billboards, building advertisements) * Direct Mail, Podcast, and Video Advertising * Viral loops * Affiliate marketing * Influencer Marketing * Non-paid search and SEO * B2B: Lead generation and scoring * Effective development of end-to-end marketing campaigns. * Effective management of project timeline, issues, risks, dependencies, and deliverables. * Management of production agencies/vendors/contractors to develop campaigns. * Defining, driving, and measuring key performance indicators (KPIs) for growth. * Own important metrics around growth, including conversion rates, activation rates, CAC, LTV, and ROI. * Develop an experimental approach to drive metrics, including A/B testing, rapid iteration and data analysis to make data-driven hypothesis (SQL is helpful). * Optimize funnels and conversion rates across landing pages and in-product flows. * Partner with cross-functional teams, including Product and Engineering to understand user touchpoints and optimize user experience across the product. * Build reporting dashboards and attribute ad spend by channel.