Senior Product Marketer at FIVETRAN

Posted on: 05/26/2022

Location: (REMOTE)

full time

Original Source

Tags: salesforce

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. ### About the Role: Fivetran is building data pipelines to power the modern data stack for thousands of companies. We’re looking for a Senior Product Marketer to build out our Enterprise brand. Product Marketing at Fivetran is responsible for customer and market insights to drive product messaging and positioning, go-to-market strategies, while influencing demand generation campaigns to drive product growth. Up market, we’re heavily focused on a range of customers from database architects to Head of Analytics to CDOs and CISO. The role partners closely with product, sales, design, communications, partners and analytics. You will be familiar with the customer lifecycle from acquisition to expansion to shape product interest, evaluation, purchase, and growth. Key programs include supporting launches, partnering with product to execute growth programs with integrated campaigns, sales enablement, as well as collaborating with AR and PR teams. We are looking for a creative and collaborative product marketer leader to join our fast-growing team. You will be supporting our Enterprise Product Marketing function, focusing on data security and governance product launches, developing and maintain personas, competitive intelligence, messaging, and overarching stories that win the Enterprise customer. This is a full-time position based out of our Denver or Oakland office or Remote location. ### Technologies You’ll Use: Height, Google Drive, Looker, Heap, Canva, Salesforce, Slab ### What You’ll Do: * Work with the Fivetran Product Management team to develop and execute on go-to-market launches designed to attract the Enterprise segment * Contribute knowledge and insights to the competitive landscape and create sales collateral and enablement that speaks to our core value proposition for Enterprise customers * Research and contribute to our internal teams on our core Enterprise personas (e.g., Data Architects, and Database Architects) and understand the enterprise buying journey * Participate in webinars & thought leadership on data security and governance supporting demand gen and customer marketing * Work with Product Managers to translate complex data protection ideas and best practices into customer-facing collateral including data sheets, pitch decks, blogs, setup documentation, and more * Become a go-to resource internally for information on our Enterprise segment and with a good understanding of our product and value differentiators * Work with others across the company to create engaging content for marketing campaigns associated with webinars, events, website updates, and customer communications. * Engage partner teams at a strategic messaging level to drive high impact solutions for co-marketing and joint partner launches ### Skills We’re Looking For: * Experience working with Enterprise teams and customers: Whether it’s been enabling teams, crafting messaging for sales pitches, or being a former member of a sales team, it’s important that we understand how to best support our GTM counterparts. Familiarity with the complexity of enterprise sales cycles and how product marketing can play a role in accelerating deals. * In-person, virtual, and written communication prowess. You will be working with users, product managers, sales and marketing at Fivetran across the world. You have deep empathy for users and are able to adapt how you communicate to reach and engage your audience regardless of medium. You excel at verbal and written communication, knowing how to repurpose marketing material into different mediums while ensuring consistency in messaging & value proposition. * Hungry & ready to dive in. Fivetran is moving, growing, and changing quickly, it is an environment you embrace. You will be adaptable as you are exposed to a lot of different projects and are excited to roll up your sleeves and get stuff done. * Highly-organized with a project management track record. You’ll be coordinating projects and workstreams across many different teams, responsible for collecting and maintaining customer materials and research. You will help us up-level not only the quality of work we produce but the amount and accessibility of it. ### Nice to have Familiarity with data security/governance. You are well versed in the data space and have an understanding of data security or governance, or have worked for a company or in a specific role to these - i.e. cybersecurity. ### **Perks and Benefits:** * 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day! * Option of Health Savings Account (HSA) or Flexible Savings Account (FSA) * Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off * 401k match program * Eligible donation match program * Monthly cell phone stipend * Work-from-home equipment reimbursement for your home office setup! * Professional development and training opportunities * Company virtual happy hours, free food, and fun team building activities * Commuter benefits to help with transit and parking costs * Employee Assistance Program (EAP) * Referral Bonuses * Stock equity -- every employee is granted stock options when they walk in the door * Annual Camp Fivetran trip that brings together every employee from around the world We’re honored to be [valued at over $5.6 billion](https://fivetran.com/blog/hvr-acquisition-series-d), but more importantly, we’re proud of our [core values of Get Stuck In, Do the Right Thing, and One Team, One Dream](https://fivetran.com/culture). To learn more about Fivetran’s culture and what it’s like to be part of the team, [click here](https://www.youtube.com/watch?v=YTDAsvIYOkw) and enjoy our video. To learn more about our candidate privacy policy, you can [read our statement here](https://fivetran.com/candidate-privacy).