Researcher, Brand Tracking // Latana at LatanaPosted on: 06/30/2021
Location: Berlin, Germany (ON-SITE)
We are Latana, a cutting-edge consumer insights platform that helps organisations to make better marketing decisions. Latana enables some of the hottest B2C brands, including Headspace, Tier and Revolut, as well as more established organisations such as Unilever and Greenpeace, to accurately measure and track how people perceive their brand. Our vision is to lead the development of a new generation of research technologies that enable us to better understand the needs, desires and preferences of people around the world. **About the Role** Did you know that brands invest over $1 trillion in advertising and marketing every year? Most companies, however, still have no affordable or reliable means of measuring the return on investment, in particular its effect on the ethereal, difficult-to-measure concept of ‘brand’. Since its launch in April 2019, Latana has been at the forefront of solving this problem by offering SaaS brand analytics for a prestigious (and growing) set of organisations (e.g. Headspace, Unilever, n26, and more). As a researcher at Latana, you will work with current and prospective clients and help them make better decisions through brand tracking research. If you are an exceptional researcher with a passion for writing engaging surveys, helping brands get insights from data, and a fascination with brand and consumer insights, Latana is the place for you. **Your Responsibilities** * You will be a trusted partner for current and prospective clients on their brand health tracking needs - making recommendations on KPIs to track and on the specific research design and set up. * You will convert high-level research and business objectives into tangible surveys, to be distributed to millions of people around the world * You will be a valuable solutions engineer to help clients to onboard with Latana - joining sales calls in the prospect phase to add research expertise and in later stages to craft the relevant surveys to launch into field * You will support the wider research team on internal progress on research projects, survey standardisation and optimisation and survey UX developments. * You will work closely with our Customer Success team to help analyse data sets and enable our clients to use our data to influence their business decisions. * We expect you to be able to quickly and efficiently learn our style of brand tracking to be confident to take on client, recommendations in regards to their survey design and desired KPIs to track within the first 3 months of the role. Within the first 6 months, we expect you to have a clear understanding of the entire Latana research process and independently lead client projects from start (proposal and pitch phase) to finish (data analysis and troubleshooting). **Your Skills and Experience** * Excellent client communication and consultative skills gained from at least 3 years of hands-on experience as a researcher. * Experienced in data analysis with a strong ability to extract insights from survey results to create a clear and concise narrative. * Ability to communicate complex research approaches, methodologies and results to clients in an easily understandable way. * Strong Service mentality. You are willing to get your hands dirty and be involved in the ins and outs of a research project - from survey design to data analysis. * Multitasking and getting stuff done. You have the ability to work efficiently and across multiple projects, while still maintaining a high quality of research rigour. * The ideal candidate is knowledgeable in online quantitative survey design to solve client needs, preferably for brand tracking. **What We Offer** * A challenging, yet encouraging work environment. * The opportunity to contribute to the success of a fast-growing, market-leading product. * A lifelong learning budget to contribute to your continuing education. * A yearly stipend for use on public transport or personal fitness via Urban Sports Club. * In-house coaching to help you grow personally and professionally. * A MacBook Pro and all the peripherals you need to succeed in our remote working package. * A beautiful office in Berlin-Kreuzberg with the opportunity to work remotely. * Regular team outings on our two company boats plus regular social events!