Search Engine Optimization (SEO) Specialist at WebLife

Posted on: 11/15/2021

Location: (REMOTE)

Crunchbase | Original Source

Tags: wordpress adwords ahrefs semrush magento moz

**Job Overview** The SEO Specialist will deliver timely results on recurring SEO projects targeting high-value e-commerce category pages and blog articles with the greatest ROI potential. For this role, we are looking for a dedicated and driven self-starter who can manage E-Commerce SEO projects for the highest value landing pages and oversee the implementation of technical SEO and keyword-driven content pipelines. At our Marketing Director's guidance, the SEO Specialist will also work closely with developers and virtual assistants to execute pre-determined strategies for success. **Why work here?** WebLife is an eCommerce Management & Operations Team founded in 2008. Our vision is to make WeLife a vibrant, inclusive community where creativity, curiosity, and diversity flourish. Our ethos is "to leave things better." WebLife is focused on understanding how e-commerce works and evolves by having the deepest possible understanding of online behavior. Since 2008, we have built a track record of success. We've done this by having great people operating in a culture of growth, ownership, and principles. We translate that understanding into great portfolio companies and meaningful relationships. **Requirements** **Responsibilities and Duties** The responsibilities and duties of this position are as follows: **Research, Analysis & Planning** * Technical SEO: + Audits, recommendations, and working with developers to implement * Keyword research: + Keyword matrix, strategy, keyword gap analysis for content marketing, and recommendations. * On-page optimizations: + Analysis of on-page SEO elements through page titles, meta descriptions, internal links, and semantic keywords. * Content Analysis and Planning: + Content audit, strategy, calendar, ongoing topic ideation, and page-level outlines. * Analytics: + Audit & suggestions (Google Analytics, Tag Manager, Search Console, AHrefs). * Link Building: + Audit, strategy, and ongoing acquisition management; link placements; competitor research. * Reporting and management: + Be available to provide monthly in-depth reports and routinely meet on deliverables. **Management & Implementation** * Technical SEO: + Work within expectations and follow best practices for assigning technical SEO work items to developers. Follow up on results. * Content Pipeline (optimize for scalability): + A) Follow a keyword-driven content strategy, targeting keywords that show a desirable mix of low to medium difficulty with medium to high monthly search volume. + B) Follow a revenue-driven content strategy, targeting keywords that drive traffic to the highest revenue landing pages (regardless of monthly search volume or difficulty). + Build a content creation team or utilize an existing online resource like SEOContentHero. + Coordinate content creation planning based on ongoing analysis with data team & Marketing Director. + Organize content briefs and workflow with VA teams. * Link Building: + Optimize systems for scalability and build a network with respected content sites. + Recruit a link-building team. + Coordinate link-building and planning based on ongoing analysis with the data team and Marketing Director. + Organize workflow, manage VA teams in execution. + Report on results of acquired links; schedule follow-ups with failed attempts. **Qualifications** To be considered for this position, the minimum qualifications are required: * At least three (3) years of e-commerce experience working with either creative or technology teams. * Intermediate knowledge of SEO contextual to e-commerce. * Intermediate knowledge of technical SEO (HTML markup, canonical URLs, etc.) and the ability to assign technical SEO tasks to developers with clear instructions. * Intermediate knowledge of Google's requirements and priorities for ranking pages, best practices for e-commerce, and known ranking signals. * Ability to identify issues and make actionable recommendations based on your findings. * Excellent written and verbal communication skills. * Able to thrive in a remote team environment where collaboration is key. * Strong organizational skills and multitasking abilities. * High attention to detail. **Preferred Qualifications** The following qualifications will aid in the hiring process but are not required: * Five (5) or more years of SEO experience with an emphasis on E-commerce. * Experience with AHrefs, Screaming Frog, DeepCrawl, SEMRush, Moz, or similar tools. * Proficient in creating, interpreting, researching, and using insights from Google Analytics, Google Adwords, and AHrefs. * Experience using project management tools to complete tasks on deadlines (e.g., Asana, Trello, or Monday.com). * Experience with agile, sprint, and scrum project methodology. * Knowledge of WordPress, WooCommerce, and Magento environments is a plus. **Job Type:** Full Time **Schedule:** Flexible hours, Monday-Friday **COVID-19 considerations:** Remote position **Language:** English (Required) **Work Remotely:** Yes **Work Location:** Multiple Locations **Hourly Range:** $25 - $30 **Benefits** * Health Benefits for Full-Time Employees (Launching Q1 2022) * Annual Team Retreat (In-Person) * Semi-Annual Regional Gatherings (In-Person) * Monthly Fitness/Wellness Reimbursement * Active & Supportive Team Culture * Fully Remote Team