Conversion Rate Optimization Associate at Catch Co

Posted on: 02/23/2021

Location: (REMOTE)

Original Source

Tags: javascript

The Catch Company is looking for a Conversion Rate Optimization Associate to join our revenue team. This individual will work closely with our revenue, marketing, and development teams to optimize on-site performance across all of our digital properties. **What makes this a special opportunity:** * The role is also a great fit for candidates who are interested in learning more about modern consumer product startups and the fishing and outdoor industry * The role presents an opportunity to work on several unique sites with distinct value proposition and unique goals / challenges * Our tech stack includes a robust data infrastructure and best-in-class personalization tools, including Dynamic Yield * We place a premium on building a great culture made up of great people * You will work with and learn from experienced leaders who have a track record of building successful companies **What you will do:** * Create, execute, and refine testing roadmap to optimize around our site performance and personalization goals. * Manage day-to-day conversion rate optimization and testing on all our digital properties * Use Dynamic Yield to build new campaigns, including defining strategy and impacted audience, building testable variants, and implementing the campaigns on site * Collaborate with our software development resources to manage generation of any new code required for new front-end campaigns * Identify improvements that can be made to our event tracking, A/B testing methodology, and data analysis to inform further optimization and improvements **What you’ll need:** * 1-2 years of on-site ecommerce optimization experience, preferably for consumer products * Understanding of modern web architecture and capabilities of HTML, CSS, and Javascript (front-end coding experience not required) * Working knowledge of statistics to accurately set up experiments and interpret testing performance * Experience using VWO, Optimizely, Google Optimize, or similar A/B testing tools * (Preferable) Experience using Dynamic Yield or a similar personalization platform **What will make you successful:** * Self-starter / Motivated * Collaborative – able to work with stakeholders to get things done * Analytical / data-centric problem solving approach * Improving, not satisfied w/ status quo (stays up to date, learns new technologies, etc.) * Sees the forest and the trees (able to consider problems and solutions at multiple levels of abstraction) * Creative (novel solutions based on understanding of context – knowing when not to be creative and apply an existing solution that works) * Flexible – update your mental model as new facts / arguments emerge *Unfortunately, visa sponsorship is not available at this time.*