Performance Marketing Manager – Paid Social / Display (m/f/d) // The Oodie at The Oodie

Posted on: 07/01/2021

Location: Berlin, Germany (REMOTE)

full time

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Performance Marketing Manager- Paid Social / Display (m/f/d) Immediate start **Who Are We?** The Davie Group is Australia’s fastest growing e-commerce and D2C brand incubators. With operations in 10 countries across clothing, health & wellness, pet care and beauty, including completely bootstrapped brands such as The Oodie, generating $150M in revenue this financial year. Our unique approach to e-commerce is driven by smart, data-informed decision making that is backed by product, recent trends and market research. Combined with our rapid product validation framework, passion for customer service, social media expertise and content development capabilities we have built a formula for success. **In this role you will:** * Conceptualize, plan, and execute all Display Marketingstrategies and campaigns across channels including (Facebook/Instagram, YouTube, Snapchat, TikTok, Pinterest) * Monitor and optimize various Display, Retargeting, and Native campaigns with given KPIs (CPO, CPL, CPA, CAC, ROI, ROAS, CLV) and budget * Ongoing campaign analysis in order to find growth opportunities in areas such as creative concepts, ad copy, audience structures, landing pages and bidding strategies * Evaluate campaign performance by conducting analysis and creating reports that support both past and future data-driven actions and hypotheses * Liaise and communicate with diverse stakeholders (internal and external) in a convincing and effective manner about campaign and market development * Report to the Head of Digital while working closely with the creative, merchandising, eCommerce Manager and other channel managers to ensure alignment across campaigns * You run A/B creative tests and spend scaling tests on campaigns to identify points of inefficiency and creatively improve non-performing areas * Cooperate with the Analytics and Data team to ensure accurate channel reporting with a good understanding of attribution models * Work on advanced analysis and on implementing innovative automation solutions * Evaluate Online marketing providers and recommend the best suitable options **Who we are looking for:** * Ability to effectively communicate in English both verbally & written * +2 years of experience as a Paid Social Performance Marketing Manager * Bonus experience with Google Display Network, YouTube, Criteo, Taboola, Outbrain, Google Data Studio or third-party bidding tools * You are an very comfortable in using Excel and Google spreadsheets, confident working with numbers and enjoy analysing and interpreting data * You can implement basic tracking pixels * You have knowledge of event tracking with GTM and Google Analytics * You have previously had contact with decision-makers within organizations, and have also directly communicated with external partners * You consider yourself an analytical thinker with a structured working style * You are a highly motivated individual who has experience in dealing with several projects simultaneously * You are passionate about performance marketing and wish to work with a fast-growing eCommerce brand, learn with/from them and make your actions count **Why Davie Group?** * Work from home * Flexible working hours * Global distributed team (Australia, US, Europe, SE Asia)