Content Creation and Social Media Marketing Manager // B-works at B-worksPosted on: 11/26/2021
Location: Berlin, Germany (ON-SITE)
**Location:** 10405 Berlin, Germany **Job Type:** Full time **Start date:** Immediately or upon agreement **B-works is a Venture Builder and Digital Product Development company that focuses on finding product-market-fit.** Being part of the B-works team means working for an entrepreneurial company that is passionate about developing ambitious, tailor-made solutions to complex problems. We work with international corporations as well as innovative start-ups on building up new business models from scratch, and support them from strategy development to conception, user experience design to software development, and data-driven business model validation. After Zurich, B-works has opened its second office in Berlin and is committed to hiring and developing top talent from around the world in Product Management, User Experience, Software Development, and AI. To that end, B-works is seeking a hardworking and passionate **Content Creation and Social Media Marketing Manager**. **Purpose of the Role:** To create insightful content about Digital Venture Building at B-works and to execute an amplification strategy through internal and external channels to raise awareness and consideration with prospective clients and job applicants. **Desired Results** * Increased relevant unique website visitors from non-paid sources from 300 visitors/ month to 1’000 visitors/ month within 6 months (KPI: Unique website visitors) * Implemented a content creation and social media plan based on our client and job applicant customer personas within 1 month (KPI: Plan implemented) * One SEO-optimized article written in English or German and published per week, one social media post shared per calendar day by week 3 (KPI: Articles/ week, social media posts/ day) * Increased number of relevant organic inbound customer leads through the website to 1 lead per day within 6 months (KPI: New client leads per day, conversion rate) * Increased number of relevant organic inbound job applicant leads through the website to 2 leads per week within 12 months (KPI: New job applicant leads per week) **Key Responsibilities** * Create insightful content about Digital Venture Building at B-works * Execute an amplification strategy through internal and external channels to raise awareness and consideration with prospective clients and job applicants * Develop and implement a content creation and social media marketing plan based on our client and job applicant customer personas * Research and write SEO-optimized articles and post them on the website, on social media and guest blogs * Coordinate translation of the articles from German English as needed * Create and design creative content and materials (images, video, other content) for social media and the website, collaborating with the UX/UI designer as needed * Manage the B-works social media channels and website * Update and develop the website content on a regular basis * Provide relevant analytics and reporting on your KPIs, collaborating with the Online Marketing agency as needed * Identify emerging issues and trends and proactively act upon them * Work collaboratively across a number of lines of business supporting marketing projects which include digital, advertising, and public relations * Work independently and regularly handle non-routine situations **Skills, Traits & Competencies** * University degree in Marketing, Communication or a relevant field * 3-5 years of Content Creation and Social Media Marketing experience, preferably in the digital sector * Demonstrated strong critical thinking and ability to clarify/simplify complex concepts * Highly curious and creative * Solid understanding of SEO best practices, keyword research, internal linking, link building and inbound content marketing * Experience in reporting marketing KPIs (number of leads, website visitors, sources, conversion rate) * In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, LinkedIn, Reddit etc.) and how they can be deployed * Proven experience in using customer research for evoking emotions and creating awareness through content creation, and targeting on social media * Ability to effectively communicate information and ideas in verbal and written format * Proven passion for digital innovation, venture building and entrepreneurship * Experience editing and managing content vehicles such as website, newletters, blogs etc. * Excellent presentation skills and keen attention to detail * Self-starter who can work independently and also actively pursue progress in the role * Excellent organization, time management, communication and interpersonal skills * Excellent written and verbal German and English skills, native in at least one of them * Valid work permit for Germany **Benefits** * Attractive and performance-oriented salary system with an established career development plan where everyone can be promoted with defined salary increases based on a transparent evaluation score * Bonus plan based on personal performance, team performance, and company performance * 30 days paid vacation per year * One paid training per year * Free office goodies, drinks, and snacks * Central office in Berlin Prenzlauer Berg at Straßburger Str. 18, 10405 Berlin * Freedom to bring in new ideas and to manage projects independently **Our Core Values** * We are creative, not afraid to make mistakes, but we never make the same mistake twice. * We pursue our goals with purpose, passion and ambition. * We improve people's lifes in a sustainable way. * We have the courage to try the impossible, enjoy a good challenge and commit to reaching our goal. * We share our thoughts, are honest, and are open to different points of view. **Become part of our team!** Send us your CV and the possible start date. We are looking forward to your application!